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Flori Roberts, the pioneering cosmetics brand developed specifically for women of color, marked a significant milestone in empowering African American women with a prestigious line of diverse color cosmetics and skin care formulations tailored to their unique needs. As the first brand of cosmetics for women of color to be sold in major department stores, Flori Roberts paved the way for greater representation and accessibility in the beauty industry.
Flori Roberts' foundation offers the best of both worlds, combining the long-lasting coverage of a powder foundation with the natural finish of a cream foundation. With customizable coverage from medium to full, this foundation ensures a desired look every time, whether you're aiming for a subtle, even tone or complete flawlessness.
Catering to diverse skin tones, Flori Roberts' foundation line features 14 distinct shades, allowing you to find the perfect match that flatters your unique skin tone. Regardless of age, the brand encourages you to embrace your natural beauty and let it shine.
Maintaining a shine-free, luminous complexion hour after hour is made possible by the weightless, cream-to-powder foundation formula. The radiance-boosting concealer, easily blended, offers skin-perfecting coverage for hyperpigmentation, blemishes, and under-eye darkness.
Infused with skin-loving ingredients, the lightweight foundation formula is enriched with vitamin A for deluxe hydration that plumps the skin and aids in slowing the aging process. Vitamin E is added to moisturize rough, dry, and damaged skin, while Kaolin helps absorb excess oil, ensuring a soft, matte finish.
The brand's product offerings extend beyond foundations, featuring a diverse range that includes Shea Nut Body Butter, Foundation Sticks, Cream to Powder formulations, the versatile My Everything Creme, and Luxury Lipsticks, catering to all your beauty needs.
Flori Roberts' commitment to inclusivity and empowering women of color has solidified its place as a trailblazer in the cosmetics industry. By providing high-quality, tailored products and embracing the unique beauty of its target audience, the brand continues to inspire and transform the way women of color approach their beauty routines.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | No | ||||
product_dimensions | 3.15 x 3.15 x 1.18 inches; 2.24 ounces | ||||
item_model_number | 30190 | ||||
upc | 099712301901 | ||||
manufacturer | Flori Roberts | ||||
best_sellers_rank | #29,617 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #134 in Face Powder | ||||
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