FratBoy Eyeshadow/Blush for Men - Natural Rosy Glow, Even & Smooth Texture

Welcome to theBalm, where we're dedicated to enhancing your beauty effortlessly. Our mission revolves around making you look stunning in no time at all. Confidence, after all, is the most attractive quality you can wear!

At the heart of our brand philosophy is empowered glamour—feeling your absolute best and effortlessly turning heads for all the right reasons. Over the years, our commitment to this philosophy has remained steadfast. We strive to craft makeup that not only enhances your natural beauty but also inspires you to pursue your passions with confidence and style.

Our goal is to offer premium cosmetics that are accessible to everyone. By doing so, we empower you to unleash your inner artist and feel fabulous wherever life takes you.

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Sustainability is a core focus for us. Through small adjustments in product size and weight, we aim to reduce carbon emissions significantly. Our initiative, Compact by Design, identifies products that, despite appearing unchanged, feature a more efficient design. By eliminating unnecessary air and water, these products require less packaging and are more efficient to transport.

Even small reductions in product size and weight, when scaled, result in substantial decreases in carbon emissions. Here are some criteria products must meet to qualify:

product information: